In 2005, Mayban Fortis, Maybank’s insurance and takaful arm consisting of Mayban General Assurance, Mayban Life Assurance and Mayban Takaful merged with Malaysia National Insurance Berhad, Malaysia's largest national insurer and its subsidiary, Takaful Nasional Sdn Bhd, Malaysia's premier Takaful provider. The merger catapulted Mayban Fortis to the position of second largest insurer in Malaysia and culminated in the rebranding of the entire Insurance and Takaful group to the new brand name - Etiqa.

Etiqa became the single master brand for all conventional and Takaful businesses under Mayban Fortis. The five operating entities are grouped under two anchor subsidiaries for Conventional and Takaful respectively: Malaysia National Insurance Berhad, now known as Etiqa Insurance Berhad, and Takaful Nasional Sdn Bhd, renamed as Etiqa Takaful Berhad.

For the 2011 financial year, ended 31st December 2011, Etiqa Takaful Berhad recorded a topline premium of RM2.2 billion (USD682 million), making it the first Takaful company to surpass the RM2 billion mark. Etiqa Takaful is the no. 1 Takaful player in Malaysia; with a market share of 45.5% in General Takaful and 38.6% in Family Takaful. Four years ago, Etiqa Takaful was the first Takaful operator to register gross contribution exceeding RM1 billion.

Etiqa Takaful's strength is in its ability as a true multi-channel takaful operator. Its 21,000 agents and 33 branches nationwide together with parent company Maybank’s 407 branches around Malaysia and other third-party banks plus its direct enterprise corporate businesses extend its ability to reach out to the masses. Supported by the Etiqa Oneline call centre at 1300 13 8888 and, its online motor takaful channel, Etiqa continues to grow and expand its market reach and share.

At the core of the Etiqa brand is the essence of humanizing Insurance and Takaful. In an industry where agreements are typified by triplicate and fine print, Etiqa seeks to humanize the process by breaking down boundaries through clarity, strength and good conscience. With rock solid foundation, Etiqa is able to provide a unique ability to work hand-in-hand with customers enabling them to live richer lives.

Since its launch in 2007, Etiqa Takaful continues to garner various international awards as proofs of its leadership in the industry. Etiqa continues to garner various international awards as testimonies of its leadership in the industry since 2007. Etiqa has won the ‘Best Takaful Marketing’ award at the International Takaful Awards 2008 in London, the ‘Most Outstanding Takaful Company’ award at the  Kuala Lumpur Islamic Finance Forum in 2008, 2009, 2010 and again in 2011, the ‘Best Brand in Services – Insurance and Takaful’ award at the Brand Laureate Awards Night 2009 in Kuala Lumpur, the ‘Best Bancatakaful’ award at the International Takaful Award 2008 and 2010 in London, the ‘Best Takaful Company’ and ‘Best Bancatakaful’ awards at the Asia Middle East Takaful Summit Bahrain 2010, the ‘Best Group Business Operator’ and the ‘Best Bancatakaful Operator’ awards at the Malaysia Takaful Association Annual Dinner and Awards Night 2011, the ‘Best Takaful Operator in Asia’ award at the Islamic Business & Finance Awards 2011, Silver Award for the ‘Best Contact Centre Manager’ and Bronze Award for the ‘Best In-House Contact Centre’ at the CCAM Annual Contact Centre Awards 2010 and Bronze Award for the ‘Best Social Media Programme in Contact Centre’ in 2011.